WRITING: In an age that we think of as being visual, effective business writing is as important as it has ever been, actually more so. What company does not have a website? Who does not have a company brochure?

That’s just marketing communication. How about business plans and strategy documents, employee manuals and job descriptions, or product and service descriptions? The list is endless.

So why hire when you have people who know your business on staff? If you are like most organizations, your best writers are very busy doing other things. Chances are, also, that your written material would benefit from a fresh perspective.

I could explain why I am a good writer (experience plus passion), my approach (client-centered), what kinds of things I write (everything from ad copy to website content) and how (with clarity, style and wit), but, instead, I challenge you to find something that I cannot write about effectively.